I was recently marveling at the decades of steady advances in database marketing - morphing from ‘80’s mail-order catalogs targeting lifestyle and demographic selections like “Dog lovers with Income $50k+” to current, state of the art e-tailers laser focusing big data fueled emails and click-triggered retargeting. As data grew commoditized in the late 90’s and early 2000’s, the focus shifted to mobile and social media.
Organic (non-paid reach) of your timeline posts to your Facebook followers is at an all-time low and your reach is not going to increase without you paying to make that happen. At most, 7% of your fan base will see your posts, and with larger follower groups (over 500,000), that drops to 2%.
The point of this article is not to lecture you about politics, but rather to emphasize the immense power of modern day social media (for better or for worse) as the quintessential platform for getting a message across - be it the message of an individual, a politician or a business.
Pinterest just keeps on growing, and at 70 million users worldwide, there’s no end in sight to its growth in the foreseeable future. If you are not using this valuable social media platform in your social media marketing mix then you are missing out on a whole new set of possible leads. The following are some tips to use your Pinterest business page for your marketing needs.
George Takei once said that “social media is like ancient Egypt: writing things on walls and worshipping cats.” Those who attended Imagine That’s seminar on Social Media Marketing Thursday know that the subject of cat-post popularity on Facebook was brought up more than once. But what do pictures of cute kittens on the Internet have to do with good marketing for your business?
They have been referred to as a variety of different things … #NumberSign, #PoundSign, #tictactoe, and #hashtag. But, in today’s social media world, they are referred to by only one name - #hashtag. Hashtags are now one of the most popular methods for jumping into online topics and conversations, becoming the face of online tagging.
Visual content in your social media posts will help you to tell stories that capture attention, create engagement, build communities and ultimately help nurture brand loyalty and long-term relationships with customers. Images are critical in digital media today. In both social media as well as blogs/websites, visual imagery has moved to the forefront and is something that every digital marketer must master. To make your efforts on social media sites as valuable as possible, you need to post content that will maximize engagement with other users.